Coercion Typeface

Coercion Brief: I looked at consumerism in terms of Lacan’s version of Freud’s Theory of the superego and that it commands the individual to enjoy. The animations reads “The more you have the more you want, as with coca cola, the more you drink the more you are thirsty.” The vertigo effect here is symbolic of consumption.

 
 
 
 
 
 
 
 
 
 

You may also like

Baba Vegi Food
The Rhetoric of Typography
Happy New Year Cards 2014-2017
I Believe in You (Sports Crowdfunding)
Animal Alphabet
DIY Design School
Flanagan Lawrance Architects (Branding)
Opera Publica Künstlerhaus Wien
Authenticity in a Visual World
Staging Knowledge by Herbert Lachmayer (Cover Design)
Back to Top