Coercion Typeface

Coercion Brief: I looked at consumerism in terms of Lacan’s version of Freud’s Theory of the superego and that it commands the individual to enjoy. The animations reads “The more you have the more you want, as with coca cola, the more you drink the more you are thirsty.” The vertigo effect here is symbolic of consumption.

 
 
 
 
 
 
 
 
 
 

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