ZUMO, a French juice franchise, initially approached me to redesign their logo and marketing materials. This ultimately led to a complete rebranding. The new concept involved the execution of their juice product photography and I designed uniforms menus colour palettes store branding applications and wayfinding and billboard designs. As the company wants to appeal to a modern health and luxury-conscious consumers. When the franchise opened a new location in a prestigious Parisian shopping centre, they wanted to capitalise on this opportunity to apply the new graphics across all their locations and franchise venues. We gave the logo a more classical feel with serif detailing while retaining the hidden fruit element. This, combined with the striped green or orange fruit market stall pattern, allowed us to apply the design to packaging in an iconic way. This removed the harmful throwaway plastic cups juices are usually served in and applied the pattern to shop fronts cost-effectively. For more information about the project or assistance with a similar project, please don’t hesitate to contact me.
