The quote below and an inspirational symbol that was given to me by the client were important for this talk. It was clear to me that I would not represent the businesses approach of challenging business practices by creating a logo or a symbol. Therefore we worked together to find an evolving idea that was part of a greater structure to represent the clients philosophy of holistic development for businesses.
"Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness."
Charlie Chaplin “The great Dictator”